Communicating corporate social responsibility : perspectives and practice / edited by Ralph Tench, William Sun, Brian Jones.

"This book offers a ground-breaking collection of chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. After outlining a theoretical framework, the themed sections cover: (1) Communication in CSR: The Communicative Role, Strategy and Evaluation; (2) CSR Discour...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Tench, Ralph (Editor), Jones, Brian, 1963 January 22- (Editor), Sun, William, 1962- (Editor)
Format:	eBook
Language:	English
Published:	Bingley, UK : Emerald Group Publishing Limited, 2014.
Edition:	First edition.
Series:	Critical studies on corporate responsibility, governance and sustainability ; volume 6.
Subjects:	Social responsibility of business. Business communication. Mass media and business.