Winning hlobal markets : how businesses invest and prosper in the world's high-growth cities / Philip Kotler and Milton Kotler.

"A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Targeting the World's Top Cities, As Nations Decline is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and th...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Kotler, Philip
Other Authors:	Kotler, Milton
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, 2014.
Subjects:	Marketing. City planning.