Food industry design, technology, and innovation / Helmut Traitler, Birgit Coleman, and Karen Hofmann.

"Food products have always been designed, but usually not consciously. Even when design has been part of the process, it has often been restricted to considerations of packaging, logos, fonts and colors. But now design is impacting more dramatically on the complex web that makes up our food sup...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Traitler, Helmut
Other Authors:	Coleman, Birgit, Hofmann, Karen
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : IFT Press, Wiley Blackwell, 2014.
Series:	Institute of Food Technologists series.
Subjects:	Food > Packaging. Food presentation. Branding (Marketing) Food > Technological innovations.