Contemporary issues in social marketing / edited by Krzysztof Kubacki and Sharyn Rundle-Thiele.

Having celebrated its 40th anniversary in 2011, social marketing is increasingly accepted today as an effective behavioural change tool that can be used to change social behaviours, such as encouraging people to recycle more, make healthier eating choices, increase the amount of sunscreen used, and...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Kubacki, Krzysztof, Rundle-Thiele, Sharyn
Format:	eBook
Language:	English
Published:	Newcastle upon Tyne : Cambridge Scholars Publishing, 2013.
Subjects:	Social marketing.