Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement / Andy Frawley.

"A new data-driven approach to building customer relationships that fuel sustainable business growthIgniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented m...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Frawley, Andy
Format:	eBook
Language:	English
Published:	Hooboken, New Jersey : Wiley, 2014.
Subjects:	Customer relations. Marketing. Customer loyalty.