Medicines As a Service : Nnew Commercial Model for Big Pharma in the Postblockbuster World / Soeren Mattke, Lisa Klautzer, and Tewodaj Mengistu.
The pharmaceutical industry can reconfigure its considerable resources to develop innovative and meaningful business models that are based on services related to prescription drugs for chronic conditions. We argue that such innovation beyond the pill is consistent with the core capabilities of large...
Saved in:
| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Main Author: | |
| Corporate Author: | |
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Santa Monica, CA :
RAND Health,
[2012]
|
| Series: | Occasional paper (Rand Corporation)
|
| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
HV5840 .M38 2012
|
|---|---|
| HV5840 .M38 2012 | Available |