Cover Image

Branded women in U.S. television : when people become corporations / Peter Bjelskou.

This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to <span style=""font-style:italic;"">The Real Housewives , Bjelskou illustrates how the commercialization of TV programing affects both formats a...

Full description

Saved in:
Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Bjelskou, Peter
Other title:Branded women in United States television.
Format: eBook
Language:English
Published: Lanham : Lexington Books, [2015]
Series:Critical studies in television.
Subjects:
Product placement in mass media > Social aspects > United States.
Reality television programs > United States > History and criticism.
Branding (Marketing) > United States.
Television advertising > United States.
Television broadcasting > Social aspects > United States.
Women on television.
Branding (Marketing)
Reality television programs.
Television advertising.
Television broadcasting > Social aspects.
United States.
Criticism, interpretation, etc.

Internet

Full Text (via ProQuest)

Online

Holdings details from Online
Call Number: HF6146.P78
HF6146.P78 Available

Similar Items