Branded women in U.S. television : when people become corporations / Peter Bjelskou.
This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to <span style=""font-style:italic;"">The Real Housewives , Bjelskou illustrates how the commercialization of TV programing affects both formats a...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Other title: | Branded women in United States television. |
| Format: | eBook |
| Language: | English |
| Published: |
Lanham :
Lexington Books,
[2015]
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| Series: | Critical studies in television.
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| Subjects: |
MARC
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| 100 | 1 | |a Bjelskou, Peter. | |
| 245 | 1 | 0 | |a Branded women in U.S. television : |b when people become corporations / |c Peter Bjelskou. |
| 246 | 3 | |a Branded women in United States television. | |
| 264 | 1 | |a Lanham : |b Lexington Books, |c [2015] | |
| 300 | |a 1 online resource (xi, 129 pages) | ||
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| 490 | 1 | |a Critical studies in television. | |
| 504 | |a Includes bibliographical references (pages 115-123) and index. | ||
| 505 | 0 | |a Introduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion. | |
| 520 | |a This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to <span style=""font-style:italic;"">The Real Housewives , Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 650 | 0 | |a Product placement in mass media |x Social aspects |z United States. | |
| 650 | 0 | |a Reality television programs |z United States |x History and criticism. | |
| 650 | 0 | |a Branding (Marketing) |z United States. | |
| 650 | 0 | |a Television advertising |z United States. | |
| 650 | 0 | |a Television broadcasting |x Social aspects |z United States. | |
| 650 | 0 | |a Women on television. | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755. | |
| 650 | 7 | |a Reality television programs. |2 fast |0 (OCoLC)fst01091252. | |
| 650 | 7 | |a Television advertising. |2 fast |0 (OCoLC)fst01146648. | |
| 650 | 7 | |a Television broadcasting |x Social aspects. |2 fast |0 (OCoLC)fst01146764. | |
| 650 | 7 | |a Women on television. |2 fast |0 (OCoLC)fst01178239. | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155. | |
| 655 | 7 | |a Criticism, interpretation, etc. |2 fast |0 (OCoLC)fst01411635. | |
| 776 | 0 | 8 | |i Print version: |t Branded women in U.S. television |d Lanham : Lexington Books, [2015] |z 9780739187937 (cloth : alk. paper) |w (DLC) 2014036898. |
| 830 | 0 | |a Critical studies in television. | |
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