Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig.

This special issue is dedicated to the memory of Susan P. Douglas, whose pioneering work on multicultural dynamics in international marketing has inspired many other scholars including this issue's guest editors, to develop further research in this area.

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Other Authors: Demangeot, Catherine (Editor), Broderick, Amanda J. (Editor), Craig, C. Samuel (Editor)
Format: eBook
Language:English
Published: [Bradford, West Yorkshire, England] : Emerald, [2015]
Series:International Marketing Review: Volume 32, Issue 2.
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Call Number: HF1416 .M858 2015eb
HF1416 .M858 2015eb Available