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Showmen, sell it hot! : movies as merchandise in golden era Hollywood / John McElwee.

A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, tele...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: McElwee, John Plonk (Author)
Format: eBook
Language:English
Published: Pittsburgh, Pennsylvania : GoodKnight Books, [2013]
Edition:First edition.
Subjects:
Motion pictures > United States > Marketing.
Advertising > Motion pictures.
Motion pictures > United States > History.
Motion picture industry > United States > History.
Hollywood (Los Angeles, Calif.) > History.
Advertising.
Motion picture industry.
Motion pictures.
Motion pictures > Marketing.
California > Los Angeles > Hollywood.
United States.
History.

Internet

Full Text (via ProQuest)

Online

Holdings details from Online
Call Number: PN1995.9.M29
PN1995.9.M29 Available

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