Strategic marketing in tourism services / edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith.

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term...

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Bibliographic Details

Online Access:	Full Text (via EBSCO)
Other Authors:	Tsiotsou, Rodoula H., Goldsmith, Ronald Earl
Format:	eBook
Language:	English
Published:	Bingley : Emerald, 2012.
Subjects:	Marketing. Tourism > Marketing. Strategic planning.