S.U.R.E.-fire direct response marketing [electronic resource] : generating business-to-business sales leads for bottom-line success / Russell M. Kern.

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Bibliographic Details
Online Access:	Full Text (via EBSCO)
Main Author:	Kern, Russell
Other title:	Sure-fire direct response marketing
Format:	Electronic eBook
Language:	English
Published:	New York : McGraw-Hall, ©2001.
Subjects:	Advertising, Direct-mail. Direct marketing.

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Full Text (via EBSCO)

Holdings details from Online
Call Number:	HF5861 .K47 2001eb
HF5861 .K47 2001eb	Available