Sport, culture and advertising : identities, commodities and the politics of representation / [edited by] Steven J. Jackson and David L. Andrews.

Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.

Bibliographic Details

Online Access:	Full Text (via EBSCO)
Other Authors:	Jackson, Steven J., 1958-, Andrews, David L., 1962-
Format:	eBook
Language:	English
Published:	New York : Routledge, 2005.
Subjects:	Sports > Social aspects. Advertising > Social aspects.