The art of selling to the affluent : how to attract, service, and retain wealthy customers & clients for life / Matt Oechsli.

This insightful book shows salespeople how to meet the needs of affluent clients from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectation...

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Bibliographic Details

Online Access:	Full Text (via EBSCO)
Main Author:	Oechsli, Matt
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, ©2005.
Subjects:	Selling. Sales presentations. Affluent consumers.