The art of selling to the affluent : how to attract, service, and retain wealthy customers & clients for life / Matt Oechsli.
This insightful book shows salespeople how to meet the needs of affluent clients from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectation...
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Full Text (via EBSCO) |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
©2005.
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| Subjects: |
MARC
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| 100 | 1 | |a Oechsli, Matt. | |
| 245 | 1 | 4 | |a The art of selling to the affluent : |b how to attract, service, and retain wealthy customers & clients for life / |c Matt Oechsli. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c ©2005. | ||
| 300 | |a 1 online resource (xi, 241 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a computer |b c |2 rdamedia. | ||
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| 504 | |a Includes bibliographical references (pages 231-232) and index. | ||
| 505 | 0 | |a The Art of Selling to the Affluent CONTENTS PREFACE ACKNOWLEDGMENTS Chapter 1: THE AFFLUENT OPPORTUNITY Chapter 2: GETTING INTO THE AFFLUENT MIND Chapter 3: CREATING THE RIGHT SALES ENVIRONMENT. | |
| 505 | 0 | |a Chapter 4: OVERCOMING SOCIAL SELF-CONSCIOUSNESS Chapter 5: BECOMING ONE WITH THE AFFLUENT Chapter 6: AFFLUENT FINISHING SCHOOL Chapter 7: BECOMING MAGNETIC. | |
| 505 | 0 | |a Chapter 8: BECOMING EVEN MOREMAGNETIC: INTERNET SAVVY Chapter 9: MASTERING RITZ-CARLTON SERVICE AND FEDEX EFFICIENCY Chapter 10: THE SECRET TO AFFLUENT LOYALTY. | |
| 520 | |a This insightful book shows salespeople how to meet the needs of affluent clients from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Selling. | |
| 650 | 0 | |a Sales presentations. | |
| 650 | 0 | |a Affluent consumers. | |
| 650 | 7 | |a Affluent consumers. |2 fast |0 (OCoLC)fst00798923. | |
| 650 | 7 | |a Sales presentations. |2 fast |0 (OCoLC)fst01103866. | |
| 650 | 7 | |a Selling. |2 fast |0 (OCoLC)fst01111969. | |
| 776 | 0 | 8 | |i Print version: |a Oechsli, Matt. |t Art of selling to the affluent. |d Hoboken, N.J. : Wiley, ©2005 |z 0471703230 |w (DLC) 2004017101 |w (OCoLC)56011237. |
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