From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly.

The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations are...

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Bibliographic Details

Online Access:	Full Text (via EBSCO)
Other Authors:	Jolly, Adam
Format:	eBook
Language:	English
Published:	London ; Sterling, VA : Kogan Page, 2005.
Subjects:	New products > Marketing. Strategic planning. Electronic book.