From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly.
The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations are...
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Full Text (via EBSCO) |
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| Format: | eBook |
| Language: | English |
| Published: |
London ; Sterling, VA :
Kogan Page,
2005.
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| Subjects: |
Table of Contents:
- Breakthroughs in value
- Market-led innovation
- Outsmarting the competition
- Designing better customer experiences
- Value propositions
- Pricing : the bigger picture
- Intellectual property
- Raising funds
- Creative culture
- Creative skills
- Products to fit customers
- Inspirational leadership
- Teaming and networking
- Space for innovation
- Accelerated solutions
- Fast-tracking the commercialization of intellectual property
- Technology transfer
- R & D tax credits
- Markets planning
- Market research
- Brand-based innovation
- Creating difference, provoking reaction
- Product launches
- Direct marketing goes interactive
- Multiple channels
- Appendix : living innovation feedback form.