Consumer culture theory / edited by Russell W. Belk, John F. Sherry, Jr.
Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive appro...
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| Online Access: |
Full Text (via EBSCO) |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Conference Proceeding eBook |
| Language: | English |
| Published: |
Amsterdam ; Oxford :
Elsevier JAI,
2007.
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| Series: | Research in consumer behavior ;
v. 11. |
| Subjects: |