Managing global customers : an integrated approach / George S. Yip, Audrey J.M. Bink.

Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their f...

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Bibliographic Details

Online Access:	Full Text (via EBSCO)
Main Author:	Yip, George S.
Other Authors:	Bink, Audrey J. M.
Format:	eBook
Language:	English
Published:	Oxford ; New York : Oxford University Press, 2007.
Subjects:	Customer relations > Management. International business enterprises > Management.