Broadcast media.

Looks at television and radio broadcast media and covers the advantages of each medium. The rating systems and the newer concepts of target marketing are discussed with comments from broadcast advertising executives.

Bibliographic Details

Online Access:	Streaming Video (via Alexander Street Press)
Corporate Author:	D.E. Visuals (Firm)
Format:	Video
Language:	English
Published:	Sunrise, FL : D.E. Visuals, 1994.
Series:	Business education in video.
Subjects:	Advertising. Cable television advertising. Radio advertising. Television advertising. Educational films.