Broadcast media.
Looks at television and radio broadcast media and covers the advantages of each medium. The rating systems and the newer concepts of target marketing are discussed with comments from broadcast advertising executives.
Saved in:
| Online Access: |
Streaming Video (via Alexander Street Press) |
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| Corporate Author: | |
| Format: | Video |
| Language: | English |
| Published: |
Sunrise, FL :
D.E. Visuals,
1994.
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| Series: | Business education in video.
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| Subjects: |
| Summary: | Looks at television and radio broadcast media and covers the advantages of each medium. The rating systems and the newer concepts of target marketing are discussed with comments from broadcast advertising executives. Role of television in advertising. |
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| Item Description: | Previously published as DVD. |
| Physical Description: | 1 online resource (16 min.) |
| Language: | In English. |
| Reproduction Note: | Electronic reproduction. |
| Terms Governing Use and Reproduction Note: | Public performance rights obtained |