Graphic design discourse : evolving theories, ideologies, and processes of visual communication / edited by Henry Hongmin Kim ; foreword by Steff Geissbühler.

"Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and criti...

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Bibliographic Details

Other Authors:	Kim, Henry Hongmin (Editor)
Format:	Book
Language:	English
Published:	New York : Princeton Architectural Press, [2018]
Edition:	First edition.
Subjects:	Visual communication > Methodology. Graphic arts > Methodology.