Golden Arch Hotel : McDonald's adventure in the hotel industry / Stefan Michel.

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Bibliographic Details
Online Access:	Online Access (via Alexander Street Press)
Main Author:	Michel, Stefan, 1967- (Author)
Format:	eBook
Language:	English
Published:	[Glendale, AZ] : Thunderbird, The Garvin School of International Management, c2005.
Series:	Thunderbird case series.
Subjects:	McDonald's Corporation. Hotels > Public relations > Switzerland > Case studies.

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