Tesco's globalization strategies and its success in South Korea / written by P. Indu, under the direction of Vivek Gupta.
The case focuses on the UK based Tesco's globalization strategies and its successful foray into the South Korean market. One of the largest retailers in the world, Tesco's initial experiences with globalization was not successful. However, subsequently Tesco started localizing its stores a...
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| Online Access: |
Online Access (via Alexander Street Press) |
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| Format: | eBook |
| Language: | English |
| Published: |
[Hyderabad, Andhra Pradesh] :
IBS Center for Management Research,
[2006]
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