Mastering marketing data science [electronic resource] : a comprehensive guide for today's marketers / Iain Brown.
"Within the realm of marketing, data science plays a critical role in unlocking valuable insights and driving strategic decision-making. This dynamic field encompasses a variety of key factors that collectively contribute to its power and effectiveness. These factors include the collection and...
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| Online Access: |
Online Access (A-Z Journals and Newspapers) |
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| Main Author: | |
| Other title: | Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
[2024]
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| Edition: | First edition. |
| Series: | SAS business series
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| Subjects: |