Social marketing and sustainable development goals (SDGs) : case studies for a global perspective / M. Mercedes Galan-Ladero, Helena M. Alves, editors.

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nation...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Galan-Ladero, M. Mercedes, Alves, Helena M.
Format:	Electronic eBook
Language:	English
Published:	Cham, Switzerland : Springer, 2023.
Series:	Springer business cases.
Subjects:	Social marketing. Sustainable development.