Contemporary issues in marketing and consumer behaviour / Elizabeth Parons, Paule Maclaran, Andreas Chatzidakis, Rachel Ashman.

"This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on conte...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Authors:	Parsons, Elizabeth (Author), Maclaran, Pauline (Author), Chatzidakis, Andreas (Author), Ashman, Rachel (Author)
Format:	Electronic eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2023.
Edition:	Third edition.
Subjects:	Marketing. Consumer behavior.