Commodity branding : a qualitative research approach to understanding modern energy brands / Fridrik Larsen.
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. In light of this, this book has two objectives. First, the autho...
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| Online Access: |
Full Text (via Springer) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Palgrave Macmillan,
2023.
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