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Corporate communication : a guide to theory & practice / Joep Cornelissen.

'Corporate Communication' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organised and managed properly.

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Bibliographic Details
Main Author: Cornelissen, Joep (Author)
Format: Book
Language:English
Published: London : SAGE Publications Ltd, [2017]
Edition:5th edition.
Subjects:
Communication in management.
Business communication.
Communication dans l'entreprise.
Communication en gestion.
Business and Management.
Öffentlichkeitsarbeit.
Corporate Communication.
Kommunikation.
Unternehmen.
Table of Contents:
  • Part I. Introduction
  • Chapter 1. Defining Corporate Communication
  • Chapter 2. Corporate Communication in Contemporary Organizations
  • Chapter 3. Corporate Communication in a Changing Media Environment
  • Part II. Conceptual Foundations
  • Chapter 4. Stakeholder Management and Communication
  • Chapter 5. Corporate Identity, Branding and Corporate Reputation
  • Part III. Corporate Communication in Practice
  • Chapter 6. Communication Strategy and Strategic Planning
  • Chapter 7. Research and Measurement
  • Part IV. Specialist Areas in Corporate Communications
  • Chapter 8. Media Relations
  • Chapter 9. Employee Communication
  • Chapter 10. Issues Management
  • Chapter 11. Crisis Communication
  • Part V. New Developments in Corporate Communication
  • Chapter 12. Leadership and Change Communication
  • Chapter 13. Corporate Social Responsibility (CSR) and Community Relations.

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