Principles and practice of social marketing : an international perspective / Rob Donovan and Nadine Henley.

"This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social...

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Bibliographic Details

Online Access:	Full Text (via Cambridge)
Main Author:	Donovan, Robert J. (Professor of behavioral research)
Other Authors:	Henley, Nadine
Format:	Electronic eBook
Language:	English
Published:	Cambridge ; New York : Cambridge University Press, 2010.
Edition:	Fully updated ed., New international ed.
Subjects:	Social marketing.