Crisis, Resilience and Survival : Lessons from the Global Auto Industry / Matthias Holweg, Nick Oliver.
Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms in this huge but turbulent realm of business. Long-term overcapacity and swings of the economic cycle mean that many car companies are in financially perilous p...
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| Online Access: |
Full Text (via Cambridge) |
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| Main Authors: | , |
| Other title: | Crisis, Resilience & Survival |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge :
Cambridge University Press,
2015.
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| Subjects: |