Caste, Entrepreneurship and the Illusions of Tradition : Branding the Potters of Kolkata / Geir Heierstad.

This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, a...

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Online Access: Full Text (via Cambridge)
Main Author: Heierstad, Geir
Format: eBook
Language:English
Published: [Place of publication not identified] : National Book Network International : Anthem Press, 2017.
Series:Diversity and plurality in South Asia.
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