Trustworthy online controlled experiments : a practical guide to A/B testing / Ron Kohavi, Diane Tang, Ya Xu.
"Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at compan...
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Full Text (via Cambridge) |
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| Main Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge, United Kingdom ; New York, NY, USA :
Cambridge University Press,
2020.
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| Subjects: |