Trustworthy online controlled experiments : a practical guide to A/B testing / Ron Kohavi, Diane Tang, Ya Xu.
"Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at compan...
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| Online Access: |
Full Text (via Cambridge) |
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| Main Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge, United Kingdom ; New York, NY, USA :
Cambridge University Press,
2020.
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| Subjects: |
| Summary: | "Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each runs more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for experienced practitioners who want to improve the way they and their organizations make data-driven decisions"-- |
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| Physical Description: | 1 online resource (xviii, 271 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781108653985 1108653987 |
| DOI: | 10.1017/9781108653985 |
| Source of Description, Etc. Note: | Description based on online resource; title from digital title page (viewed on May 01, 2020). |