Television in the streaming era : the global shift / Jean K. Chalaby.
"The book tells the story of an industry that is transforming under the impact of globalizing forces and digital technologies. Applying the Global Value Chain (GVC) theoretical framework to television for the first time, the book examines each value-adding segment and firms within. It provides...
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Full Text (via Cambridge) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge, United Kingdom ; New York, NY :
Cambridge University Press,
2023.
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