Consuming atmospheres : designing, experiencing, and researching atmospheres in consumption spaces / edited by Chloe Steadman and Jack Coffin.
"Atmosphere is a term often used in everyday life to describe how a consumption space feels, and has long been an important theme within marketing. There has been renewed interest in atmosphere over recent years in marketing and beyond, with the concept at a crucial point in its development. Ho...
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| Online Access: |
Full Text (via Taylor & Francis) |
|---|---|
| Other Authors: | , |
| Other title: | Designing, experiencing, and researching atmospheres in consumption spaces |
| Format: | eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2024.
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| Series: | Routledge studies in marketing ;
34. |
| Subjects: |