Consumers, society and marketing : a sustainability perspective / Dilip S. Mutum, Ezlika M. Ghazali.

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between i...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Authors:	Mutum, Dilip S. (Author), Ghazali, Ezlika M. (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer, 2023.
Series:	CSR, sustainability, ethics & governance,
Subjects:	Marketing. Social responsibility of business. Sustainable development.