Double your price : the strategy and tactics of smart pricing / David Falzani ; with foreword by David Sainsbury, Lord Sainsbury of Turville.

"This book is about the strategy and tactics of smart pricing. It's for anyone who wishes to understand how pricing works and how to avoid common mistakes, including those due to cognitive bias. Along the way you will discover insights, tools and actionable guidance on how to set and manag...

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Bibliographic Details

Main Author:	Falzani, David (Author)
Format:	Book
Language:	English
Published:	Harlow, United Kingdom ; New York : Pearson Education Limited, 2023.
Edition:	First edition.
Subjects:	Pricing. Strategic planning. Prix > Fixation. Planification stratégique.