Double your price : the strategy and tactics of smart pricing / David Falzani ; with foreword by David Sainsbury, Lord Sainsbury of Turville.
"This book is about the strategy and tactics of smart pricing. It's for anyone who wishes to understand how pricing works and how to avoid common mistakes, including those due to cognitive bias. Along the way you will discover insights, tools and actionable guidance on how to set and manag...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, United Kingdom ; New York :
Pearson Education Limited,
2023.
|
| Edition: | First edition. |
| Subjects: |
Table of Contents:
- Why you should read this book
- Why underpricing is a key business error
- The enormous influence of price
- what is pricing?
- Pricing 101: the basics
- plus some surprises
- Why is price so important for growth?
- Price should almost never be 'cost plus'
- Challenging price assumptions
- Unlocking growth: using the internal rate of return
- What happens if you double your price?
- Understanding cognitive bias and behaviour
- Other strategies companies use for price increases
- On the road to success.