Native advertising : advertorial disruption in the 21st century news feed / Lisa Lynch.

"Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news upstarts and legacy newspapers and magazines. This boo...

Full description

Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Lynch, Lisa M. (Author)
Format:	Electronic eBook
Language:	English
Published:	London ; New York : Routledge, Taylor & Francis Group, 2018.
Series:	Studies in digital journalism. Disruptions (Routledge (Firm))
Subjects:	Internet advertising. Internet marketing.