Everyday communication strategies : manage common issues to prevent a crisis and protect your brand / Amanda Coleman.

"Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.For most companies and communicators, dealing with a full-blown crisis is few and far-between. Every day, howev...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Coleman, Amanda (Author)
Format:	Electronic eBook
Language:	English
Published:	London ; New York, NY : Kogan Page Limited, 2023.
Subjects:	Communication in management. Social media > Management. Problem solving. Branding (Marketing) > Management. Consumer confidence.