Voice marketing : harnessing the power of conversational AI to drive customer engagement / Laurence Minsky, Susan Westwater, Scot Westwater, Colleen Fahey.

"Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start"--

Bibliographic Details

Online Access:	Full Text (via EBSCO)
Main Authors:	Minsky, Laurence (Author), Westwater, Susan (Author), Westwater, Scot (Author), Fahey, Colleen (Author)
Format:	Electronic eBook
Language:	English
Published:	Lanham : Rowman & Littlefield, [2024]
Subjects:	Word-of-mouth advertising. Social media > Marketing. Artificial intelligence > Economic aspects. Customer relations.