A dictionary of marketing / Charles Doyle.

This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.

Bibliographic Details

Online Access:	Full Text (via Oxford Reference)
Main Author:	Doyle, Charles, 1959- (Author)
Format:	Electronic eBook
Language:	English
Published:	Oxford : Oxford University Press, 2016.
Edition:	Fourth edition.
Series:	Oxford quick reference.
Subjects:	Marketing > Dictionaries. Marketing > Terminology. Marketing. Dictionaries. Terminology.