Words that work : communicate your purpose, your profits and your performance / Val Wright.

"Challenge the 'business as usual' rhetoric and create a stronger narrative in today's purpose-driven society with Words That Work. When a Broadway or West End show opens on its first night, everyone knows their lines. When it's time for the Super Bowl, the Olympics or World...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Wright, Val, 1974- (Author)
Format:	Electronic eBook
Language:	English
Published:	London, United Kingdom ; New York, NY : Kogan Page, 2022.
Subjects:	Communication in management. Business communication. Business communication Communication in management