Grounded theory approach of cross-cultural communication in multicultural Ibis West Africa / Muhammed Abdulai & Hadi Ibrahim.

This case study explores the grounded theory approach of cross-cultural communication in Ibis West Africa, a multinational organization. Adopting a qualitative approach of the constructivist paradigm, we employed semi-structured interviews, Skype interviews, constant comparison, and classical conten...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Abdulai, Muhammed (Author), Ibrahim, Hadi (Author)
Format:	Electronic eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2020.
Series:	SAGE Research Methods. Cases.
Subjects:	International business enterprises > Case studies. Intercultural communication > Case studies. Multiculturalism > Case studies. Intercultural communication. International business enterprises. Multiculturalism. Case studies.