Multistage sampling technique and estimating sample size for a descriptive study on viewers' perception of TV commercials / Farzaneh Yarahmadi.
This case is a comparative study between two countries: India and Iran. The aim was to measure viewers' perception toward TV commercials. In this study, a quantitative research method was used. This study is a descriptive research, which is useful when it is not possible to test and measure the...
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Full Text (via SAGE) |
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| Other title: | Multistage sampling technique and estimating sample size for a descriptive study on viewers' perception of television commercials |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2020.
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| Series: | SAGE Research Methods. Cases.
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| Subjects: |
Internet
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| Call Number: |
HE8700.65 .Y37 2020
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| HE8700.65 .Y37 2020 | Available |