Multistage sampling technique and estimating sample size for a descriptive study on viewers' perception of TV commercials / Farzaneh Yarahmadi.
This case is a comparative study between two countries: India and Iran. The aim was to measure viewers' perception toward TV commercials. In this study, a quantitative research method was used. This study is a descriptive research, which is useful when it is not possible to test and measure the...
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| Other title: | Multistage sampling technique and estimating sample size for a descriptive study on viewers' perception of television commercials |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2020.
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| Series: | SAGE Research Methods. Cases.
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| Subjects: |
| Summary: | This case is a comparative study between two countries: India and Iran. The aim was to measure viewers' perception toward TV commercials. In this study, a quantitative research method was used. This study is a descriptive research, which is useful when it is not possible to test and measure the large number of samples needed for quantitative types of study. To choose the sample, I employed the multistage sampling technique, which divides large populations into smaller groups to make the sampling process more practical. This technique is used when the population is spread over a wide geographical region, and it is difficult to procure a representative sample with only one technique. The main purpose of this study is to show how to avoid the problems of randomly sampling from a population that is larger than the researcher's resources. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529713961 152971396X |
| Source of Description, Etc. Note: | Description based on XML content. |