Doing effective market research : key research skills.

Dr. Arthur Beckman examines the connections between marketing and research. Beckman explores the use of the research process, data collection, and focus groups.

Bibliographic Details

Online Access:	Streaming Video (via SAGE)
Other Authors:	Beckman, Arthur (Commentator)
Format:	Electronic Video
Language:	English
Published:	London : SAGE Publications Ltd, 2018.
Subjects:	Marketing research > Methodology.