Doing effective market research : key research skills.
Dr. Arthur Beckman examines the connections between marketing and research. Beckman explores the use of the research process, data collection, and focus groups.
Saved in:
| Online Access: |
Streaming Video (via SAGE) |
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| Other Authors: | |
| Format: | Electronic Video |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2018.
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| Subjects: |
| Summary: | Dr. Arthur Beckman examines the connections between marketing and research. Beckman explores the use of the research process, data collection, and focus groups. |
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| Physical Description: | 1 online resource (1 video file (00:14:36)) : sound, colour. |
| ISBN: | 9781526442703 1526442701 |
| Participant or Performer: | Commentator: Arthur Beckman, Ph.D. |
| Language: | Closed-captions in English. |
| Source of Description, Etc. Note: | Description based on XML content. |