Using netnography to investigate "food porn" on social media.

Robert Kozinets, PhD, Chair of Strategic Public Relations, USC Annenberg, School for Communication and Journalism, discusses the use of netnography--online participant observational research--in the study of "food porn", including methodologies used, findings, challenges in the research, e...

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Bibliographic Details

Online Access:	Streaming Video (via SAGE)
Other Authors:	Kozinets, Robert (Academic.)
Format:	Electronic Video
Language:	English
Published:	London : SAGE Publications Ltd, 2019.
Subjects:	Ethnology > Computer network resources. Ethnology > Research. Food > Social aspects. Food on television. Television cooking shows. Social media.